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08 January 2013


"Those who have small ships will gradually have to withdraw and those who have large ones will keep on developing," CMA CGM's deputy chief executive, Rodolphe Saadé, said in an interview.

It would be interesting to hear under what dramatic global circumastances it would happen!

Hi Kevin

A prime example of bigger is better thinking. Despite the fact that in most industries we have seen that bigger is in fact rarely better.

Big steel mills are being beaten out by the newer and smaller mini-mills using modern equipment that simply out performs them.

The North American auto industry paid a huge price for their focus on bigger vehicles. Even most builders are finding that larger houses are no longer selling as well. Large console TV and stereos have been replaced by much smaller component systems despite the fact that the screens and watt output have gotten much larger.

Computers have stayed relatively the same size for the last decade, yet their capability has increased at staggering rate.

Even some retailers are starting to realize a store can be too big. I know of two chains that found that out the hard way, they built monster sized stores which did well for a few weeks, but died shortly after. No one wants to walk several miles just to get a few items. I have started avoiding Wal-Mart more than ever simply because going to most of their stores has become a major expedition, and if I am going to have to cover that much ground I can think of several hundred places I would rather go.

Bigger just isn’t better anymore today’s credo should be “the right product, at the right price, at the right time.”

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