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06 July 2009

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Can you provide a reference? That would be great. I have made this arguement with the Toyota haters (foreign brand haters in general too). It would help with my efforts at proselytization if I had a reference. Thanks for the post.

The article linked to at Speed.com says that the vehicles were rated by domestic content AND sales volume, which is why the "big three" fell below the Camry this time. Canadian content was also classified as "American."

The full details are at cars.com.

You have to be careful with the methodology in that study. It's not that a Camry has MORE content individually than other cars. Please present the context Kevin.

What's the difference between the GMC Sierra and the Chevy Silverado? Apart from trim packages, they should be pretty much identical domestic content. Heck, they even come off the same assembly line! But here they're ranked #5 and #8?!?

Mike- the difference is sales. The study Kevin was referring to weighted two factors:

1) sales
2) percentage American content.

I was hoping he would clarify that.

Makes sense. After all, as James Womack points out, long supply chains are inconsistent with genuine lean principles. Ideally, for lean production, the suppliers are scaled to production flow and sited as close as possible to the point of consumption, just as individual machines are scaled to production flow *within* the factory.

Parts content is one thing, but what about engineering and design content? How would the survey look if you applied white collar content to the doestic parts content? Isn't most Toyota design & engineering done in Japan?

Actually a lot of the design, or at least design is done at two Toyota design centers in California and Michigan...

http://www.toyota.com/about/our_business/operations/design/

For a look at different car resale values, check out:

http://www.peterdolph.com/2009/09/should-you-buy-american-car.html

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