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17 May 2007

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"Where you give software developers a choice of doing the simple thing or the more complicated thing, they go for the more complicated thing"...software developers should not be deciding on functionality and user interfaces on their own. There needs to be strong direction from a marketing product management group.

Some of the members of this group may well be former software developers, but they are likely to have a clearer view of user needs when they are no longer enmeshed in the internal details of the software.

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