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07 December 2005

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Wow, it seems like there's a fine line between making unreasonable demands that alienate your staff and sink your company or making unreasonable demands that inspire the best in you employees. How do you make sure you do one and not the other?

I guess there is a fine line, Jinjer. The difference is in style and communication technique, as well as the credibility of the person making the demand. Ohno was able to get away with it because he had a well known reputation for working very hard, going way outside the box, and accomplishing extraordinary things. He was not challenging the team to do anything he had not done himself. A boss like that can get stretch results, while a lazy boss or one without credibility with his or her subordinates cannot.

It also has to do with communications. The challenge must be made in a positive way - "Great things will happen for all of us if you can accomplish this extraordinary breakthrough" versus the negative "Do it or else"

Good managers have extraordinary visions and they challenge themselves and everyone around them to meet those visions. The challenge is based on excitement, rather than threats.

Actually, the boss that does not demand the stretch accomlishment is more likely to alienate employees. If you ask for a 10% improvement, people will just work harder or longer. If you ask for 50%, that cannot be accomplished by working harder, things must be different. Asking for 50% once generates excitement. Asking for 10% five times creates burnout.

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