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01 December 2005

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Most business writers are amazingly clueless when it comes to business. They're far too gullible when it comes to believing what people at companies tell them. Business journalists who can actually dig into something and think critically are rare, although you find them at some of the better publications. Cream rises to the top, in that field, mostly.

I monitor news on lean with Google and Yahoo alerts, so frequently read articles in newspapers dispersed around the US and the rest of the world, in search of stuff for Lean Directions. The widespread idiocy in the business press is dismaying.

I knew a reporter for a newspaper in Austin who actually understood Dell and their operations very well. He reached out to people to learn and wrote well informed articles (and kept the company line BS to a minimum). Was he smarter than other reporters? Maybe he just cared more and was cynical enough to not believe everything some PR person told him.

Every couple weeks our local paper has an in-depth article on a local business. Several times it has been on local manufacturing businesses that have a great PR department, but I happen to know ops guys inside. The stories are always different... and one even went out of business a couple weeks after a glowing article. The reporter obviously talks to the top execs but does no investigation. And I really start to pound my head against the wall when one company, which does contract simple connector/harness assembly using components with a max 2 day lead time, BOASTS about its "rapidly growing inventory of stock components to provide less than one week turnaround". If I had the bucks I'd buy that company, slash that inventory by 90%, and put a couple million in my pocket. Of course that's the same company where the owner/president has a switch under his desk to turn on the sprinkler system when he sees customers or vendors that he doesn't like (yes, including customers) coming up the walkway.

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